Snap to Launch New Lightweight, Immersive Specs in 2026

We're excited to introduce a suite of new tools, features, and insights that make it easier than ever to create, share, and watch content.

More than 15 million Snapchatters now subscribe to Snapchat+, our subscription tier that offers access to early and exclusive features – and now, we’re introducing a new level to Snapchat+ with Lens+.

How Snap Research is Poised to Shape the Future of Creative Digital Technology

A deep dive into how the Snapchat Generation drives culture and how brands can keep up

We believe the time is right for a revolution in computing that naturally integrates our digital experience with the physical world.

Today, McDonald’s and Snapchat announced a first-of-its-kind partnership to offer MyMcDonald’s rewards members a seriously sweet deal: a Snapchat+ subscription!

With a new watchOS app, you can now use Snapchat across mobile, web, tablets, and Apple Watch